Introducing Phyto Professional
February 5, 2010
The PHYTO hair care line is historically recognized for its innovation with plant extracts. To keep hair healthy, PHYTO’s creator Patrick Ales chose a unique way to treat hair. Every botanical part from the bud to the sap nurtures desirable locks with exclusive formulas.
In keeping with their progressive reputation, the PHYTO team of doctors, pharmacists, biochemists, engineers, and botanists have created a blend of botanicals to shape any hair style. Whether you want to sculpt, lift, or enhance shine, the new PHYTO Professional collection has nine plant-infused blends to work from.
If you’re a fan of PHYTO Pro, then you’ll love the new Professional line–which officially replaced the Pro line this past January. “We were looking to integrate Mr. Ales’ passion for plants with hair styling roots and adapt it for the modern stylist,” said Raphael Yousri, President of Ales Group, in a press release announcing the PHYTO Professional launch. The magic piece to the formulation: PHYTO’s acacia collagen, which hydrates, smooths, and protects hair from external stressed cause by heat-styling or the environment.
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