Saddle Up, Partner
February 18, 2010 
Today is a momentous occassion, and it has nothing to do with the Olympics–although this news is of olympic-size proportions.
Today announced the alliance between NewBeauty magazine and SpaFinder magazine. This Fall, NewBeauty SpaFinder Global Spa, Beauty and Wellness Annual will be available at 20,000 newsstands worldwide and in 12,000 leading spas and hotels globally. I’m sure every veteran spa goer and beauty junkie alike is drooling, and they should be.
Essentially, NewBeauty and SpaFinder combined forces to created an annual bible of spa resources and directories. But this Beauty and Wellness Annual won’t be the only place to read about spa content. Every issue of NewBeauty (starting with their Summer 2010 issue, due out June 29) going forward will contain a specific section providing thorough coverage of destinations, resorts, products, and treatments in the global spa marketplace. Heaven! Genius! Insane!
The only quesiton–price. I’m hoping it will follow suit with what the two magazines are priced at now–NewBeauty, $9.95 and SpaFinder, $9.99. Either way, it’s exciting to see that print is not dead! In a time when the economy is weak, it’s good to see that the beauty industry is still moving forward and exploring creative ventures.
