Beauty Lens

Welcome! I’m writing and marketing professional with more than 10 years experience in the health, beauty and wellness industries. This blog offers a collection of talented people I’ve met and worked with, stellar products I’ve experienced, and a forum the written word throughout my career. Enjoy!

Going for the Gold

Internationally famed hair colorist Harley Lobasso conquers career goals.

Sporting Success

Five-time Emmy winner Shanon Irish discusses TV producing for the Miami Heat and career euphoria.

A Triple-Threat Female

How one former Disney princess parlayed her 10-year experience as a performer into a marketing and business career for her husband’s pediatric practice.

A Fierce Woman Making Waves

The brand’s aesthetic evokes imagery of a female emerging from the ocean and being struck by a wave as she approaches land. The name itself, Ola Feroz, which translates to Fierce Wave in Spanish, demonstrates the tenacity behind the brand and its creator.

South Florida Women’s Profile Series

The results of last week’s presidential election are still on my mind and upsetting. I choose to focus my pessimistic energy into a good/positive/brightside editorial piece. Something to celebrate—thus the South Florida Women’s Profile Series. The “ladies who lunch” today break the mold.

Berry Beautiful

The most striking feature of a sea buckthorn bush is its berries. The bright orange and yellow fruit is shaped like a cherry tomato and filled with nutritional benefits for the skin and body. As a snack, the berries are rich in carbohydrates, amino acids, and vitamins. When used topically, they protect skin and moisturize in…

Going Green to Get Bronze

Advertisements for “Organic Tanning” practically hit me in the face at every turn as I walked around a popular shopping area in Downtown Delray Beach, Florida. Really, organic tanning–yes, such a thing does exist. These tanning salons were strictly referring to the products they use for spray tans–not the beds. Traditional tanning solutions contain dyes,…

Introducing Phyto Professional

The PHYTO hair care line is historically recognized for its innovation with plant extracts. To keep hair healthy, PHYTO’s creator Patrick Ales chose a unique way to treat hair. Every botanical part from the bud to the sap nurtures desirable locks with exclusive formulas. In keeping with their progressive reputation, the PHYTO team of doctors, pharmacists, biochemists, engineers, and botanists have…

Location, Location, Location

For those of my good friends and readers in Boston who are still hung up on keratin hair treatments, check out Citysearch.com for additional salons and spas to get the service done. IMPORTANT NOTE: Please inquire within each location about the stylist and service provided. “The New Wave in Straight Hair” post, primarily details Peter…

The New Wave in Straight Hair

Attention all curly and frizzy-haired guys and dolls! This post is dedicated to the men and women who battle a life-long struggle with curly or frizzy hair. We know about the infrared, ionic, tourmaline, etc…tools; and silicone, PolyfluoroEster, argan oil, etc…styling products–and we’ve tried them all. Some work with great success; others leave us feeling…

Grand Opening of NEW Sephora Times Square

In Paris I remember thinking Sephora’s were like Starbucks–they were on nearly every corner. Times Square, and New York City in general, is rapidly making its transition to the next Sephora mecca. According to Hoovers database, the beauty emporium added more than 40 stores in 2008–just in North America. Today (July 31, 2009) marks the…

Allure Mag Lures Shoppers Online

Today I read the press release for Allure’s new online venture.  The “Beauty Expert’s” site is called, Allure Virtual Store (a.k.a. AVS–not to be confused with CVS).  Of course I joined immediately.  Finally, one of the few e-mails I will look forward to reading regularly. The mix of products, salon/spa services, and information gives the…